LINE FRIENDS is also expanding its IP- based business by partnering with global media and game companies including Netflix (original animated series), SUPERCELL (Brawl Stars) and NEXON (KartRider), further diversifying its digital contents to become a leading global creative studio. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property (IP)s including 'BT21', characters created together with a global boy band BTS, 'WDZY' (ITZY), 'TRUZ' (TREASURE). LINE FRIENDS is a global character brand that originally started with the Original Characters lineup including BROWN, CONY, and SALLY, created for use as stickers for leading mobile messenger app LINE and its 200 million active users worldwide. PLAY LINE FRIENDS Montréal is set to open from Mid October 2022 to January 2023. Sukoshi Mart will be managing operations of the Montréal pop-up store and online retail of PLAY LINE FRIENDS products on their website ( ). Customers can shop new products, including sought-after plushies featuring BT21 characters and limited-edition Montréal-themed merchandise and products. Opening day visitors will also have access to other exclusive opening day offers.īT21 – consisting of characters KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN – will be prominently featured around the store alongside the beloved characters BROWN, CONY, SALLY, and more from LINE FRIENDS.
#Line friends free
The first 300 customers will receive a free gift to celebrate the grand opening while supplies last. Situated in the heart of Montréal, Centre Eaton de Montréal is the most renowned shopping centre in the downtown core that attracts over 30 million visitors annually. The 3800 sqft PLAY LINE FRIENDS pop-up will be located at Centre Eaton de Montréal in the space formerly occupied by the Footlocker store. Can't make it on the opening day? Never mind, the pop-up will remain open till September 2022.PLAY LINE FRIENDS Yorkdale in Toronto (CNW Group/Sukoshi Mart)Ĭustomers can anticipate new features at the Montréal PLAY LINE FRIENDS store, such as BT21-themed claw machines, new in-store photo ops featuring SALLY and BT21 characters, and exclusive product launches.Ĭanadian retail and lifestyle brand Sukoshi Mart and LINE FRIENDS have teamed up to bring beloved LINE FRIENDS characters to Québec for an engaging in-store experience equipped with new interactive elements. If you are among the first 300 customers to walk into the store when it opens at 9 am on June 30, you get to win a free gift. The Burnaby location, a 4,000-sq-ft space (where the Disney store used to be previously - right across the Japanese retail store Muji), is double the size of what it was in Toronto and will feature limited edition merchandise.Ĭustomers can expect to see products exclusive to Vancouver, and popular LINE FRIENDS characters like Brown, Sally and Choco besides BT21 - as mentioned on the website of Sukoshi Mart, a retail and lifestyle brand that'll run the store in collaboration with PLAY LINE FRIENDS. The demand was so high that the inventory was sold out in three days. When the store opened in Toronto last year, customers waited for more than 10 hours just to get in, as per a press release.
The PLAY LINE FRIENDS pop-up store in Metrotown will mark the brand’s West Coast debut. The brand has grown so big that there is a LINE FRIENDS hotel in Macau, a theme park in Bangkok, and a store in New York City's Times Square. The characters were introduced by LINE FRIENDS, the global character brand that originally made sticker characters for the Japanese messenger app Line, back in 2011. But on the heels of this grim news comes a rather thrilling announcement, at least for those in and around Burnaby.Ī character line called BT21 that was inspired and curated by the “Permission to Dance” singers, is coming to Metropolis at Metrotown on June 30.īT21 includes eight characters: Koya the sleepyhead, RJ the foodie, Shooky the prankster, Mang the dancer, pure-at-heart Chimmy, curious soul Tata, brawny-looking Cooky and the Guardian space robot Van. If you are a die-hard fan of the popular K-pop band BTS, you are probably reeling from the shock of the band’s decision to temporarily split.
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